Indian Country Counts -

The "American Indians and Alaska Natives in the United States" wall map shows the American Indian and Alaska Native Areas reported or delineated for Census 2000.

Full size PDF (for download) -- Continental United States

Full size PDF (for download) -- Alaska

Census Audience Segmentation Research for American Indians and Alaska Natives

2010 Census AIAN Audience Segmentation and Evaluation [PDF-3MB]

This memo highlights previous analyses about the AIAN population as well as new analyses based on the Enhanced Planning Database (EPDB), a data file from the Population Division, combined with the AIAN classification areas. The objective of the research is to provide information to inform and target the 2010 Census advertising, marketing, and partnership efforts for the AIAN population.

Predicting Return on Investment Across Population Segments in a Social Marketing Campaign [PDF-1MB]

Messaging to America: Census Barriers, Attitudes and Motivators Survey Results [PDF-4MB]

The purpose of this survey was to support the development of the Census communications campaign, particularly to optimize audience targeting, messaging, and creative development.

2010 Census Communications Campaign Creative Copy Testing (Phase 1) Final Summary Report [PDF-11MB]

The primary purpose of Creative Copy Testing is to ensure that all messaging developed for the 2010 Census resonates with its respective target audiences — specifically, that it enhances respondent knowledge, is relevant, and has the potential to motivate participation.

Planning for the 2010 Census Related to American Indians/Alaska Natives

NCAI Comments and Recommendations on the 2010 Census and American Community Survey - This paper lays out the history of the Census in Indian Country and provides some recommendations to the Census leading up to 2010.

On the Road to 2010 (PDF - 759 KB) - Final report of the September 23-25, 2003 American Indian Focus Groups held in Denver, Colorado